Japan Digial Marketing Blog from Boston

Do you work on content marketing in the United States? I think that your answer is “Absolutely, YES!”. According to a survey of the Content Marketing Institute (CMI), 88% of B2B companies in the United States already are working on content marketing.

Executing great SEO for a country where people do not use your native language is very different. If languages are different, search culture is also different. For example, people searching in Japanese do not use phrases which have more than 4 words  for searching so often.  

You might think to use social media marketing in Japan. If you are a marketer in B2C company, Facebook, Instagram, Twitter and Pinterest are in your mind. If you are a B2B marketer, you would use LinkedIn, Facebook, Twitter and Google+. You can learn what kind of social media Japanese people are using in this article before deciding what social media should you use for your social media marketing strategy.

Thinking to start B2B marketing in Japan? It’s completely different from the United State B2B marketing situation. In this article, I will introduce some charts of the Japanese B2B marketing situation (mid and small size companies) . You might get a lot of insights from the data and a hit a way of doing B2B marketing in Japan market.

When you think about SEO in Japan market, you also have to know about search engines in Japan. They have some local search engines. I will introduce a share of Japanese search engine market for your SEO strategy.